“Water, the core of AMI’s Spring-Summer 21 campaign, mirrors the setting and story of its latest show, staged on the riverbanks of the Seine in the heart of Paris, last October. The main characters play their part in a minimalist, enigmatic and intimate atmosphere. The set is also reminiscent of the universe of cinema, an endless source of inspiration for Alexandre Mattiussi, AMI’s founder and creative director. Among the models, familiar faces of AMI’s chosen family, faithful talents who have collaborated with the brand over the last seasons: they embody and celebrate AMI’s long-standing values of friendship and equality, of love and inclusion.” – from AMI