Stories

  1. The Standard 6

     

     

    We unpack so much GOLD each week, but we never want to overload your eyes, and we want to save some magic for when you walk into our stores.

    So we thought we would create The Standard 6 each week.Starting with me ( Jen ,from our Gertrude Street store in Melbourne )

    Choosing our 6 most loved pieces.

    Next week will be Orlando's turn because we all want to know what his elite sartorial choices would be….

    And keep an eye on the blog for some guest appearances by stylish locals!

    Ok , Lets begin...

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  2. Bat for Lashes X YMC

    It’s like something that should be scratched into a tree or scrawled onto sandy beaches somewhere along Big Sur.

    Natasha Khan loves YMC. 
    YMC loves Natasha Khan. 
    A mutual love led to
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