Stories

YMC: Wish You Were Here
by Admin 01
May 02, 2018
Post cards from YMC , wish you were here ? Nothing like a Euro summer holiday to dream about as Autumn kicks in.
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London Cools From Forever Faves YMC
by Admin 01
August 03, 2017

Merging underground inspo with Bauhaus, post punk synth and their classic silhouette, newness from YMC means crunchy japanese denim culottes and high waisted seventies style button up skirts with signature outsize Breton stripes and unisex sweats.
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For the boys
by Laura Baxter
September 18, 2014

The boys YMC is pretty tasty too!

Towelling jumpers in navy and worn-out red.

Classic pocket tees in olives, orange, greys, navy and more.

Even stars...
- #cashmere
- #check
- #gertrude st
- #jeans
- #jumper
- #man
- #Melbourne
- #men
- #menswear
- #navy
- #olive
- #orange
- #red
- #shirt
- #star
- #Surry Hills
- #sweater
- #sweatshirt
- #the standard store
- #trousers
- #tshirt
- #ymc
- #you must create
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Stars and daises
by Laura Baxter
September 16, 2014

Stars and Daisies... I think these days, they're more like a girl's best friend than diamonds...

YMC tread this beautiful line between being workwear, tomboy and preppy. Without being any of them solely...

Washed out stars on indigo tops, boy cut jeans, denim minis and
- #boyfriend
- #daisy
- #denim
- #dress
- #jeans
- #london
- #mini
- #navy yellow
- #preppy
- #skirt
- #stars
- #the standard store
- #tomboy
- #womens
- #ymc
- #you must create
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Bat for Lashes X YMC
by Admin 01
June 03, 2014

It’s like something that should be scratched into a tree or scrawled onto sandy beaches somewhere along Big Sur.

Natasha Khan loves YMC.

YMC loves Natasha Khan.

A mutual love led to
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Stories

YMC: Wish You Were Here

London Cools From Forever Faves YMC

For the boys

Stars and daises

Bat for Lashes X YMC